In order to optimize conversions and create a highly engaging experience, it will be necessary to use literature. The most appropriate book for this project is Hooked: How to Build Habit-Forming Products. Thanks to it, I learned about the hook model that is explained in this book.
The Hooked model consists of:
1. Triggers: Triggers are stimuli that initiate user behavior. They can be external (e.g. notifications, emails) or internal (e.g. emotions, thoughts).
2. Action: An action is a user’s behavior in response to a trigger. The key is to make this action as simple and effortless to execute as possible.
3. Reward: A reward is the result of an action that satisfies a user need. There can be different types of rewards, such as social rewards (e.g., likes, comments), material rewards (e.g., discounts, promotions), and rewards related to a sense of accomplishment (e.g., achievements, progress). It is important that the reward is variable, which increases its attractiveness.
4. Investment: Investment is the stage when a user puts some effort or resources (e.g., time, data, money) into a product, which increases the likelihood of future use.
I will try to use this knowledge in the design process of Dare Devil Hub.